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60+
years combined leadership experience across Egypt & MENA
Healthcare & Pharma Consulting — Egypt & MENA

Healthcare & Pharma Consulting for Egypt and MENA.

Senior consultants. Measurable outcomes. Deep Egypt and MENA market fluency, combined with international-standard methodology. Our Mission Is Your Vision.

Service Line 01 — Integrated Value, Access & Patient Strategy

Where evidence meets access, and pathways become policy.

Clinical, economic, and journey evidence that moves therapies from label to lived care, and the pathways that make national programs actually work at scale.

Service Line 02 — Strategic Account Management

Turn complex accounts into strategic opportunities.

Built for Key Account and Market Access professionals across pharma and medical devices, customized to your portfolio and the decisions your people face this quarter.

Service Line 03 — Medical & Practice Excellence

Where clinical science becomes clinical practice.

Capability-building consulting for Healthcare Professionals that outlasts the campaign, delivered across HIO diabetes centers, specialist networks, and Presidential Initiative clinics.

Service Line 04 — Market Entry & Expansion

Where market opportunity becomes market presence.

Portfolio-first entry strategy for pharma partners entering Egypt, the market read, the regulatory and route-to-market pathway, and the launch-and-growth plan, brought together into one strategy rather than run as parallel tracks.

60+
Years Combined Leadership Experience
4
Integrated Service Lines Across Egypt & MENA
100+
Access & Commercial Programs Delivered
1,000+
Healthcare Professionals Enabled

One team. One integrated answer.

2023
Founded, headquartered in Egypt, expanding across MENA

Headquartered in Egypt, with delivery experience in Indonesia and an active push into the wider MENA region, Roadmap Consulting is a healthcare and pharma consultancy. We work directly with pharma leadership, healthcare authorities, and multilateral sponsors on the four questions that most often decide a market's trajectory, integrated value and access, strategic account excellence, medical and practice capability, and market entry & expansion.

Every engagement is scoped, led, and delivered by senior consultants.

Egypt & MENA regional coverage
4 integrated service lines
Founded 2023
100% senior-led delivery

Four questions. One accountable team.

Each service line is scoped, led, and delivered by senior consultants, and designed to connect to the other three.

Consultants mapping an evidence-to-access pathway on a whiteboard Service 01

Integrated Value, Access & Patient Strategy

HEOR, market access, patient journey, and patient voice, treated as one integrated question, not four siloed workstreams. Delivered for Wesaya and the Presidential School Health Initiative.

Senior consultant coaching a key account manager through an account plan Service 02

Strategic Account Management & Value Proposition

Turn complex accounts into strategic opportunities. Programs engineered around your portfolio, your therapy areas, and the strategic decisions your teams actually own. Home of our flagship Strategic Account Excellence (SAE), live with Roche Egypt, Roche Indonesia, and Parkville. Extending into medical devices next.

Physician-educator leading a clinical capability session Service 03

Medical & Practice Excellence

HCP capability that outlasts the campaign. Flagship programs: Diabetes 360, Ambassadors League, AsthmaMap, Navigating Diabetes Care. 1,000+ HCPs enabled to date.

Planning a market entry with a printed regional map Service 04

Market Entry & Expansion

Turn Egyptian market opportunity into market presence, the market read, the entry pathway, and the launch-and-growth plan handled as one connected decision, not four.

The work speaks first.

Three programs from our portfolio — patient advocacy at national scale, HCP capability inside HIO centers, and strategic account excellence with a multinational. Every case is senior-led, scoped to a measurable outcome.

Presidential Initiative for school health screening — children enrolled in the national anemia, obesity, and short-stature program
Service Line 01 · Patient Pathway Design

Presidential School Health Initiative — one pathway, every governorate.

One integrated clinical pathway across three conditions for Egypt’s national school-health screening — because screening at scale is a systems problem.

Read the case
Diabetes 360 program session photo
Service Line 03 · Capability Building

Diabetes 360 — three waves inside HIO.

Case-based capability training for endocrinologists across Health Insurance Organization diabetes centers, measured pre/post on the same instrument.

Read the case
Roche Indonesia team group photo following a Strategic Account Excellence program
Service Line 02 · Strategic Accounts

SAE — Roche Indonesia.

Strategic Account Excellence beyond Egypt: the SAE method adapted to Roche Indonesia’s market and team — see the program in pictures.

See the program
How an Engagement Works

Four steps. One accountable team, start to finish.

01 — SCOPE

The Gap, Named

Before a single deliverable, we name the specific access, account, capability, or market-entry gap, and agree what success looks like in numbers, not adjectives.

02 — TEAM

One Senior Owner

A senior consultant owns the engagement end to end, pulling in only the specialists the scope actually needs: never a rotating account team you re-brief every quarter.

03 — DELIVERY

Same Instrument, Every Time

Work runs in structured waves or milestones, measured against one instrument from kickoff to close, so the delta is never a guess.

04 — HANDOVER

Built to Outlast Us

You inherit a documented, transferable system: not a slide deck: engineered to keep running the day we’re no longer in the room.

Four commitments that hold on every engagement: no exceptions.

01

Senior-Only Delivery

Every engagement scoped, led, and delivered by senior consultants. Nothing delegated.

02
Outcomes, Not Activity

We scope to a measurable outcome. Our KPIs are our clients' KPIs.

03
MENA Fluency, Global Rigor

Deep Egypt and MENA market intelligence combined with international-standard methodology.

04
One Integrated Answer

HEOR, access, KAM, capability, and market entry & expansion, one team, one continuous conversation.

Founded 2023. Serving Egypt & MENA. Programs sponsored by Medconsult, Roche, Sanofi, Sandoz, Medtronic, and Abbott. Delivered in partnership with the Ministry of Health & Population, the Health Insurance Organization, and Egypt's Presidential Initiative "100 Million Seha."

Health Authorities & Government Bodies

Pharmaceutical Partners

Relationships span active sponsor-funded programs, formal registrations, and capability programs currently in development.

Start a Conversation

Ready to move a decision forward? Let's talk through where you are and whether Roadmap can help.

We use your details only to reply to this enquiry. Prefer email? info@roadmapeg.com

One insight per month on healthcare access in Egypt & MENA. No noise.